A comparison of the pros and cons of Hybrid cars to those of fuel-cells

A hybrid car is a fuel efficient car which has 2 motors. One is electric motor while the other one is a gasoline powered motor. It has in addition to these a special system to capture braking energy store in an on board battery.A fuel-cell car produces electricity directly, the reaction of hydrogen and oxygen; the byproduct being water. A fuel –cell vehicle utilizes the electricity produced by the fuel cell to power motors at the vehicle’s wheel.A hybrid car has many advantages; they don’t use energy while idle, they also use less than gas motors at low speeds. With gas motors doing better at high speeds, it can deliver more power for a given motor weight. The electric motor works great at a time like rush hour and this way it doesn’t produce any exhaust therefore reducing smog levels.When a hybrid reaches a speed of 40 mph, the gas motor kicks in and gives a good feeling to the driver something most car owners are looking foe when on the highways. Hybrid cars also change the battery while running.Its disadvantages will include cost and complexity. It is a new technology and the cost is high. It also has its complications since the systems have to work together. If one system breaks then it might affect the others thereby making it really expensive to fix.Advantages of a fuel-cell car include:- low cost both in maintenance and purchase, its performance and rangeas read on ‘http://www.ucsusa.org/clean_vehicles/cars_pickups_suvs/fuelcell-vehicles.html’, it is known to be a smooth, quiet and fun to drive. They are also widely available in most parts of the world. They have disadvantages as; they contribute to global warming, they pollute air since they ran on pure hydrogen.  Ã‚   My opinion is that let there be wide variety since we are all different and have different tastes so let the variety to chose from be available.

American Christians Essay

On August 6 and August 9, 1945, the world saw the first and only usage of atomic weaponry in the history of the world. President Truman said that his decision to use the bomb was for the chief purpose of ending WWII, the deadliest war in human history, as quickly as possible. Multiple warnings were given to Japan about this new weapon in the hope that they would surrender. Japan did not heed these warnings before or even after the dropping of the first bomb on the city of Hiroshima. An invasion of Japan, which was planned for the spring of 1946, would cost an estimated 500,000 American lives and in the event of such an invasion, it was learned that plans dated August 1944, for the murder of more than 100,000 Allied POWs would be carried out. (Goodwin, 2003 pg. 338) However, the major scientists of the day who worked on the project as well as the chief Allied commanders in the field, believed that the use of the bomb was unnecessary as Japan was planning to surrender in the immediate future without the influence of the bomb and that further usage of atomic bombs, was not only unnecessary but immoral and constituted a war crime as it was a crime against humanity. The atomic bomb started with the Manhattan Project. This was the name given to the highly classified, top secret project in order to beat the Germans to have the first atomic bomb in the history of the world. The project was initially started by refugee European scientists, most notably, Albert Einstein, who in a letter to President Roosevelt in the spring of 1939, warned that the Germans were aggressively seeking out the use of such a bomb and that the atomic age, whether the world liked it or not, was upon us and it would behoove the United States if they were the first ones with this technology and not the Axis powers. This letter sparked what would become the largest and most costly development research project of its time. During World War II, the number of American deaths would exceed 400,000. This was nothing in comparison to the more than the seventeen million deaths that were suffered by the Soviet Union; America’s contentious ally. This resulted in the aggressive pursuit of the war in which any means necessary would be used in order to end the war as quickly as possible and decrease the number of American deaths. It was also necessary that the Manhattan Project be kept top secret. The project was so top secret that Vice President Harry Truman did not know of its plans until he secured the White House at the death of President Roosevelt in April of 1945. Only then did President Truman learn and then approve the further testing and continuation of the plan. The atomic bomb was World War II version of chemical warfare, except that it was on a much larger scale. Therefore, a greater degree of responsibility must be attached to its possible use in war. As a result, President Truman commissioned a group of prominent citizens and respected scientists to advise the President on the possible use of the atomic bomb. U. S. Secretary of War, Henry Stimson, concluded the report by saying: â€Å"Our great task is to bring this war to a prompt and successful conclusion. †(Lamplier 2006) However, there were other thoughts on the subject. Robert Oppenheimer said that the bomb could kill 20,000 people and that the target should be a military and not a civilian target. Furthermore, Dr. Arthur Compton, a scientist, argued that the bomb should be dropped in a remote area of Japan where there was known to be a sparse population so that minimal life would be lost but that Japan could see first hand, the destruction of the bomb and be prompted to surrender. This suggestion was soon dismissed as it would be disadvantageous if Japan was prompted of the attack before it happened and the plane would be shot down or if the bomb was dropped and did not detonate, this would be a major problem as future attempts to warn the Japanese would fall on unbelieving ears. Also, there was a real possibility that the bomb would not work as this was a new invention with only one test explosion under its belt. â€Å"In July of 1945, President Truman reexamined the use of the bomb and in the end, agreed that the best thing to do, in order to bring a prompt end to the war, would be to utilize the bomb’s destructive force and appeal for intimidation in order to bring the war to an end. † (McCullough, 2005 pg. 188) The stage was set for the world’s only use of this new and terrible weapon. On July 26, 1945 President Truman and other Allied leaders outlined their conditions for surrender in what would be called the Potsdam Declaration. It said: â€Å"The full application of our military power, backed by our resolve, will mean the inevitable and complete destruction of the Japanese armed forced and just as inevitably, the utter devastation of the Japanese homeland†¦ We call upon the government of Japan to proclaim now the unconditional surrender of all Japanese armed forced, and to provide proper and adequate assurances of their good faith in such action. The alternative for Japan is prompt and utter destruction. † (Rhodes, 1985 pg. 129) This message would be rebroadcast over Japanese radio as well as printed on thousands of leaflets that were dropped over Japan. This did not yield the response that the Allied Forces had hoped for and it was ignored. Emperor Hirohito was yet to receive word that the Soviet Union had declared war on Japan, or were ever going to and therefore, did not feel the necessity to accept the possibility of surrender. The bombings would have to continue as planned. Upon waiting for ideal weather temperatures, a B-29 named the Enola Gay after one of the pilot’s mother, set off for their target of Hiroshima on August 6, 1945. Six hours after the flight began, the B-29 and its captain, Paul Tibbits, came upon their target and the bomb, nicknamed ‘Little Boy† for the shape of the bomb was dropped on the unsuspecting city. The bomb contained over 130 pounds of the highly explosive uranium-235 and even though only 1% of that would be efficiently used in the drop, the bomb performed as expected. (Meyers, 2001 pg. 77) The bomb detonated 600 meters above the ground and had a blast equal to 13 kilotons in which 90,000 people were instantly killed. It is also likely that hundreds of Allied Prisoners of War and 2,000 Japanese Americans present before the war in which they were attending school overseas and were unable to leave once the war broke out, died in the blast as well. Also, the number of deaths needs to be grouped into two main categories: those that died at the initial blast and those that lingered in agony for days or even weeks before the succumbed to the high levels of radiation that they had been exposed to as a result of the blast. 90% of the buildings in Hiroshima were leveled to the ground and fires which stretched for 11 square miles were also seen as a result of the bombing. (Nichols, 1985. 229) A new and most lethal weapon had been unleashed for the first time upon a city. The destruction was complete but was still not enough to compel Japan to surrender. Plans for a second atomic bomb had been already planned for, in the event that it would be needed. Plans were now made for the usage of this second bomb and its dropping over Nagasaki. Despite the total destruction of the bomb, a second one was needed as the first did not compel Japan to surrender. President Truman declared: â€Å"If they do not now accept our terms, they may expect a rain of ruin from the air the likes of which has never been seen on this earth. † (McCullough, 2005 pg. 219) On August 8th, 1945, thousands of additional leaflets were dropped and warnings were given to Japan. As a result of Japan’s refusal to surrender, a second bomb was dropped over the city of Nagasaki on August 9, 1945. This bombing included more than 14 lbs of plutonium 239 and which exploded more than 430 meters above the ground. This cased winds of more than 600 mph and had the power of 21 kilotons of TNT. The estimated heat that the bomb caused was more than 7000 F and an estimated 80,000 people were killed with another 60,000 injured; many of whom would die from their injuries in the coming weeks and months. (Lamplier, 2006) There still was no sign of Japan’s surrender and the United States planned for more bombings. The debate over America’s use of the atomic bomb has increased as the years continued. There is a great deal of evidence, both for and against the use of the atomic bomb. It was later learned by the public, that a mass invasion of Japan was scheduled in March of 1946 in a final attempt to end the war. There is no way of being able to accurately calculate the number of casualties but one estimate from Secretary of State James Byrnes, believed that 500,000 American lives would be lost as well as hundred of thousands Japanese lives as well if an invasion were to occur. (Lamplier, 2006) An initial wave of American forces, it was estimated, would yield close to 100,000 deaths and with future waves of invasion forces, three to four times that number would be seen it was generally believed. Also, there has been a political stalemate within Japan between the military and the civilian forces over the possibility of surrender. The civilian forces had been seeking a way in which to obtain a favorable and honorable surrender but this was seen as out of the question among the military generals. Also, after the war, it was learned that plans by Japanese forces to murder more than 100,000 Allied POWs, if an invasion were to occur, helped the cause of justifying the use of the atomic bomb in order to avoid an invasion and end the war as quickly as possible, thus saving hundreds of thousands of American lives as well as Japanese lives in the process. However, there has been in the decades after the war, an increasing number of detractors who have said that the usage of the atomic bomb was unnecessary and that more peaceful measures could have been used in order to bring the war to a close. One of the scientists, Leo Szilard, wrote to President Roosevelt in 1939, about the morality of the bomb. It seemed as a paradox that many of the scientists, who worked on the Manhattan project, did not advocate the usage of the bomb. In the letter, it was believed that had Germany used the bomb of the United States, the US would almost certainly decry this action as being representative of war crimes. Therefore, the same would have to be believed had America dropped such a bomb on their enemies. The letter reads as such: â€Å"Suppose Germany had dropped one bomb, say, on Rochester and the other on Buffalo, and then having run out of bombs she would have lost the war. Can anyone doubt that we would then have defined the dropping of the atomic bombs on cities as war crimes, and that we would have sentenced the Germans who were guilty of this crime to death at Nuremberg and hanged them? † (Goodwin, 2003 pg. 225) However such beliefs have now come under intense scrutiny as to date, the droppings of the atomic bombs on Hiroshima and Nagasaki still stand as the world’s only use of atomic weaponry upon the world. There were further scientific detractors from the use of the bomb. In March 1945, scientist Dr. James Franck questioned the use of the bomb in relation to public opinion towards the United States on a world wide basis. â€Å"If the United States were to be the first to release this new means of indiscriminate destruction upon mankind, she would sacrifice public support throughout the world, precipitate the race for armaments, and prejudice the possibility of reaching an international agreement on the future control of such weapons. † (Meyers 2001 pg. 227) Further backlash against the use of the bomb was seen by the Federal Council of Churches in March 1946 in which a joint statement read: â€Å"As American Christians, we are deeply penitent for the irresponsible use already made of the atomic bomb. † However, at that time, there were no implications against President Truman concerning possible political motivations until after he had left office in 1953. Peter Kuznick, director of the Nuclear Studies Institute at American University, believed that the President was politically motivated in his use of the bombs. â€Å"He knew he was beginning the process of annihilation of the species. It was not just a war crime; it was a crime against humanity† The usage of the atomic bombs, resulted in many believing that the world, as the result of American usage of the bombs, had pushed the world to the point of no return in the usage of atomic weaponry. â€Å" (Goodwin, 2005 pg. 255) It was then implied that the United States was motivated by the desire to scare the Soviet Union with their new invention. Ever since the meting at Yalta in which President Roosevelt, Joseph Stain and Winston Churchill met in order to carve out a post war Europe and what the future of the world would represent, there had been a tremendous amount of suspicion towards the Soviet Union and their communist ideas. At the Yalta Conference, President Roosevelt erroneously believed that he and the United States could keep the Soviet Union in check. This was an assumption which proved to be incorrect to an alarming degree, the closer the Allies got to realizing victory in World War II. By the summer of 1945, it was obvious to all, that the end of WWII would only signal the beginning of a new war between the Soviet Union and the United States. At that time, nobody knew how that war would end as the Soviet Union, despite their heavy losses in WWII, was an even match with the United States. The only thing which the United States had was the atomic bomb and it could not have been seen than in only four short years after the end of the war, The Soviet Union would have an atomic bomb of their own. This further increased the number of detractors of the use of the atomic bomb and its suspected use towards intimidating the Soviet Union with its use on the cities of Hiroshima and Nagasaki. Also, two of the most famous and powerful American generals during the war, Dwight Eisenhower and Douglas MacArthur, both disagreed with the use of the bomb. Eisenhower, in his memoir The White House Years, commented on the use of the bomb. â€Å"During the recitation of the relevant facts, I had been conscious of a feeling of depression and so I voiced to him (Secretary of War Stinson) my grave misgivings, first on the basis of my belief that Japan was already defeated and that our dropping of the bomb was completely unnecessary, and secondly because I thought that our country should avoid shocking the world opinion by the use of a weapon whose employment was, I thought, no longer mandatory as a measure to save American lives. † (Eisenhower, 2003 pg 77) Eisenhower was not alone. Other generals also believed that the dropping of the bomb was unnecessary. Douglas MacArthur, who publicly hated Truman said that he thought that such an event was unnecessary and later said: â€Å"Japan would have surrendered even if the atomic bomb had not been dropped, even if Russia had not entered the war, and even if no invasion had been planned or contemplated. † (Tarver, 2004) Also, by President Truman not dropping the bomb when he had the chance to, upon the American public learning of this, would have sealed Truman’s political future as well as the political future of the Democratic Party for years to come, regardless of an Allied victory soon after August 1945. The American public had endured three and a half years of a deadly war, not seen in measure since the Civil War and the American public had been largely in favor of the bombings of Dresden and Tokyo which yielded comparable numbers of deaths as it was believed that such bombings would end the war quicker. When President Truman said that his motivation for use of the bomb was to end the war as quickly as possible, he echoed the prevailing opinion of the American public. In the decades since the end of the war, there has been new information which has both led to a further belief in the correctness and the immorality of the usage of the bomb. The suggestion to drop the bomb in a desolate area of Japan would have been a proper compromise between the two prevailing schools of thought. The bomb would have been dropped and a successful display of this new invention and its destructive power would be achieved with minimal loss of life. This did not occur and only President Truman, as it was he who had the final power to drop the bomb, knew what his real motivations were in what still is, the world’s only usage of the atomic bomb upon its citizens. WORKS CITED Goodwin, D. (2003). No Ordinary Time. New York: Simon & Schuster Eisenhower, D. (1998). The White House Years. New York: Scribners Lamplier: J. (2006) FDR. Boston: PBS Productions. Manchester, W. (1987) The Last Lion: Alone . New York: Simon & Schuster. McCullough. D. (2005). Truman. New York: Scribners. Meyers, J. (2001). Fat Man & Little Boy. Chicago: University of Chicago Press. Murrow, E. (1991). Revisiting Los Alamos See It Now. New York: CBS Productions Nichols. H. (1985) The Manhattan Project Chicago: University of Chicago Press. 1985 Rhodes, R. (1985) Dark Sun: The Making of the Hydrogen Bomb. New York: Simon and Schuster Tarver, M. (2004) Douglas MacArthur Boston: American Experience PBS Productions

Legal Relationship with Powers and its Legal Issues and Implications Essay

Legal Relationship with Powers and its Legal Issues and Implications - Essay Example In my opinion, the relationship is not a limited partnership as Powers played an active role in the management of the computer business. In Ontario, limited liability partnerships can only be used for carrying on a profession, where statute permits. Examples include lawyers and accountants (Shani, 5). The relationship between Lawrence and Powers is thus not a limited liability partnership as they are not in a profession such as doctors and lawyers but rather entrepreneurs in the copier and computer renting business. A partnership is a relation that subsists between persons-individuals or corporations-carrying on a business in common with a view to profit (Shani, 2). A partnership can be a formal relationship (that is, express partnership agreement) or an informal relationship. The court may hold that the relationship is a partnership even if the parties don't realize they are in a partnership (deemed partnership) (Shani, 3). But the receipt of such a share or payment, contingent on or varying with the profits of a business, does not of itself make the person a partner in the business, and in particular, a contract for the remuneration of a servant or agent or a person engaged in a business by a share of the profits of the business does not of itself make the servant or agent a partner in the business or liable as such (Shani, 8). Lawrence told Powers, "If you will agree to operate the new computers, I can pay you more by sharing the profits from that branch of our new business with you." Powers agreed. Hence, there is a relationship that subsists between Lawrence and Powers to carry on the personal computers renting business with a view to profit. However, more information is needed as to whether there is an employment contract between Lawrence and Powers that makes him a servant or an agent. The relationship between Lawrence and Powers for the personal computer renting branch of the business is assumed to be a partnership since there was no mention of contract by Lawrence. Even if Powers is not aware that his relationship with Lawrence is a partnership, the court may construe otherwise. Where there is no partnership agreement, the partnership is governed by the Partnerships Act (Shani, 5). The Partnership Act sets out the fiduciary duty of partners. No partner is allowed to incur secret benefits - that is, each partner must account for all benefits received by him/her personally from any transaction arising from the use of the partnership's name, property or business connections - if he/she fails to get permission of his/her partners beforehand, the benefit then belongs to the partnership (Shani, 6). Applying the law to the case, Powers purchases the computers from Intelli Inc., an office equipment and supply company of which shares are held by Hugh Powers mother and father. Powers has incurred secret benefits because the purchase price of the computers entered into by Powers was at the manufacturers suggested retail price and did not reflect any form of volume discount, even though volume discounts were routinely given by

The Value and Contribution of the role of Selling, to the Strategic Essay

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Writing assignments Assignment Example | Topics and Well Written Essays - 500 words

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Final assessment Essay Example | Topics and Well Written Essays - 750 words

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The Museum of London Essay Example | Topics and Well Written Essays - 1250 words

The Museum of London - Essay Example Many items were drawn into the museum between the 18th and the 19th century. Due to all these, the museum holds the most important historic collections in Britain. The government of the United Kingdom commissioned draughts men who had accurate skills in recording to operate the museum. Currently the museum of London has more than five thousand historical objects from the society’s collection that are documented. The database includes over more than three thousand items, which are digitized, and made available on their website. Inside the museum, there are historic objects that tell of a turbulent past of the country. The museum has intensified remains of the city whose dates reflect the times of the Roman Empire. In the London museum, one can discover the pre history of Britain and acquire knowledge on evolution of Britain from the time of the Roman Empire. The museum has the grandeur of medieval London and explores on the effects of the civil war, the plague, and the fires on the capital of United Kingdom (Humphrey, 2003:198). Some of the objects in the London museum were first shown to the natives of the country but now form part of the national museum. Other outstanding objects are missing in the museums record but the unique silver hanging bowl represents them all. The objects in the London museum range from the pre historic weapons and tools, the medieval pottery, woodblocks, and the bookbinding tools used by William Morris. There is also in the museum the clock made by Jacob Zech in Prague in the sixteenth century. The museum opts to expand the catalogue further in the future to cater for the emerging demands. Apart from all these the museum has also a hackney carriage, complete with a speaking tube that connects the museum guide to the audience or visitors for descriptive explanation incase of a stranger or tourist. The system has the ability to tune to any language to favor the visitor (Humphrey, 2003:204). The museums managing director, David Sp ence said that the present generation would shape the future of the museum. The museum is currently investigating the possibility of presenting more historic objects, which are currently present in other national museums. The Guildhall, which is the Faversham’s third best, was built on 1547 as a market hall by the efforts of the people of the town. The Guildhall is an open floor arcade provided to cover the interest of market traders as well as the customers. A popular building formula was common on the south east of England. The Guildhall was set on fire on 1814 as wellington was celebrating victory over the Napoleonic wars local yobs. The upper part of the hall had to be rebuilt. The facilitators took this opportunity to extend the hall by two bays to the north (Humphrey, 2003:212). The general outline of the hall remained the same but the designer worked in the then prevailing idiom and made it an arcade. The present elegancy of the Guildhall owes to the simplicity and goo d proportioning of flanks. Some of its windows are blind and solely reveal what would be monotony. A cornice neatly binds the hall to the tower and a continuous parapet that hides the low-pitched slate roof. The hall also has a fine Venetian window at the northern side end. Faversham is the only town in the whole of Europe that enjoys this service. St Bartholomew the great is an Anglican church

International Management Research Paper Example | Topics and Well Written Essays - 1000 words

International Management - Research Paper Example Introduction Rwanda is a country I Central Africa with a total area of 24669 square kilometres. It has a temperate climate with two rain seasons and has natural resources such as gold and tin. The country is landlocked and experiences occasional droughts and volcanic eruptions in some areas. A king ruled it prior to colonization by Belgium (Central Intelligence Agency 2013). Rwanda experienced genocide because of long-term ethnic conflict. About a million people died in the genocide and more than two million fled the country. A rebel group that overthrew the then government restored order and the country is currently stable (Central Intelligence Agency 2013). Political stability is one of the post genocide developments as the rebel group established a government and order in the country. Other aspects such as security, justice, reconciliation, and economy have improved and the economy recorded a growth rate of seven percent in recent statistics (King, 2013). Rwanda’s populatio n majorly consist of two ethnic groups, Hutus and Tutsi. Hutus overthrew the king that ruled the country in the year 1959 and this led to civil war in which Tutsis were murdered and many of them forced to flee to exile. Descendants of the exiled formed a rebel group that returned to Rwanda in the year 1990 and together with political and economic interests culminated to the country’s genocide in the year 1994. About a million people died, including three quarters of the minority Tutsi, before the Rwandan Patriotic Front defeated government forces. The victory by the Tutsi rebels caused mass exile of more than two million Hutus for fear of ethnic cleansing. The country stabilized from the civil war and joined commonwealth in the year 2009 and the United Nations’ security council in 2013 (Central Intelligence Agency 2013). Rwanda has a population of slightly more than 12 million people, most of which the Hutu while the remaining 15 percent is Tutsi and one percent is Twa . Catholic is the major religion, commanding more that 50 percent of the population followed by protestant churches and seventh day Adventist church. Kinyarwanda, French, and English are national languages (Central Intelligence Agency 2013). The country has gained significant level of political stability (King, 2013). Cultural development in Rwanda has been independent of other countries. Social and religious groups have facilitated the development (Onwumechili and Ndolo, 2012). Economic environment Transitions after the genocide that led to deregulation of the economy defines a free market system (Malunda and Musana, 2012). The country’s economic environment is considerably underdeveloped. Its major industries and poverty rates supports this. The country’s major industries that include agriculture, beverages in small scale, textile, and cigarettes identify low-level economic development and high level of poverty, with more that 60 percent of the country’s popul ation living on expenditure of below $ 1 per day identify underdevelopment (Central Intelligence Agency 2013, Diao, Thurlow, Benin and Fan, 2012). Corruption level in the country is relative, compared to other nations in the globe. This is because latest Transparency international rating ranked it at number 89 out of the

Argument of Scientific Realism Essay Example | Topics and Well Written Essays - 1500 words

Argument of Scientific Realism - Essay Example Hilary Putnam claims that â€Å"The positive argument for realism is that it is the only philosophy that does not make the success of science a miracle† as quoted in Curd and Cover. A great number of scientific realists have opposed his view by presenting their arguments. Among different scientific realists, Bas van Fraassen and Larry Laudan are scientific realists who have debated against the claim of Hilary Putnam more accurately. The argument presented by Hilary Putnam is known as no-miracle argument that elaborates the scientific realism to be no-miracle because of the theoretical features of scientific theories. The argument of scientific realism had been forwarded because the scientific theories could only be possible and accurate when the approximate truth will be concluded. This is the biggest limitation of scientific theories that dents the scientific realism or scientific success. The no-miracle claim by Hilary Putnam further explains the theory on the basis of abduc tion. The no-miracle claim could also be understood in terms of a hypothetical situation where an entity â€Å"A† is a fact that is known surprisingly and through premise â€Å"P† the fact â€Å"A† can be elaborated. Furthermore, if this premise is not challenged by any other hypothesis then P and A both will be true. This explains that scientific theories are always approximate showing approximate truth. Thus no-miracle argument is considered to be the strongest argument in the ongoing debate of realism (Howson, 2003). In a simpler expression, no-miracle argument can be elaborated as an argument stressing on the fact that scientific theories proposed by different scientists are just matter of approximate truth. The use of word no-miracle is associated with this argument in a way that it shows that scientific realism is just another philosophy stating the theoretical aspect of scientific success (Moran, 2004).

Beyond the arabin poetry Essay Example for Free

Beyond the arabin poetry Essay Beyond the Arabian Poetry In the light of Arabic literature in Muslim Spain, It was one of the greatest lands at that time. Most of people were educated in too many studies, due to the Abd al-Rahman III one of the Umayyad Rulers. Abd al-Rahman III was interested greatly in books and education, which made him to collect a lot of books around the world. Arabic literature’ books were also interested by Abd al-Rahman III, which made a lot of Muslim Spain’s people interested on in and study it as well. Muslims and Jews were inherited in the Arabic literature which made them write stories and poetry. All that had a deep effect on literature scholars and especially Jewish scholars. When they were studying Islamic, Arabic literature they were also studying Islamic literature and the influence of the relationship of Arabic language and Islam. In that vein, many of the Jews converted to Islam by their own, But not all about Jews. And this raises the mind a question that what are the sources and the power of the Arabic literature which make these Jews converting to Islam by their own? And it appears that the larger spiritual vision of Islamic religious traditions and the Ideology of Islamic Arabic poems are involved with that. Therefore the Islamic traditions and the Islamic, Arabic poetry are the source of converting some of the Jews to Islam by their own in Muslim Spain. According to the book the Jews of Islam says â€Å"Islam had its sway over Jewish cultural life too. In literature, and the arts, the Muslim influence on the Jews is enormous.† (Lewis 81) It appears from that Islam affected on Jews through literature and the arts which means by traditions and poetry. In the same note of converting the Jews to Islam, the Islamic literature was very strong, because it was getting through the soul and shapes it. And writing famous poems on the walls of Madden T Al-Zahra, helped Jewish to read poems in the in that time, so one line of any Islamic poem has that huge effect for the reader. But that script was in Arabic, how did the spoken Hebrew, Jewish did read that? What kind of influence that the script has if it has translated to Hebrew? Would it be strong as it is in Arabic?  There were people in Muslim Spain who were in interested in reading Arabic poem translated to Hebrew. And according to book The Dream of the Poem for Peter Cole that it says there is a scholar who was translating poems to Hebrew by comparing meters to their Arabic models. (Cole 333). So this shows that yes by an effort of scholars the influence of Arabic poetry kept as itself, therefore spoken Hebrew Jews got a chance to read the Arabic poems with its influence which helped to make some of them convert to Islam. According to book of Daily life of Jews in the Middle Ages for Norman Roth he says â€Å"While some Jews, indeed, converted to Islam of their own free will in the early medieval period.†(Roth 202) and also Roth said that there are some of Jewish scholars in Muslim Spain Wrote in Arabic poems for them and one of them converted to Islam as Ibrahim Ibn Sahl, as he believe(Roth 165). By reading this book or some quotes of it we will see how the poetry affected these Jews to convert, even if it is not the big motive of converting, but Poetry was the media of the motive of converting these Jews to Islam. In that time Art was greatly considered as poems, due to the Islamic religion and the many of poets in that time, the poems were spread a lot in Muslim Spain, so it was easy for all to read them, and this shows that how the poems were the media of converting the Jews to Islam by their own. Furthermore the Jews were very interested with the Arabic poetry, and most of the Arabic poetry is describing Islam and how it is good for life. According to book of Arabic and Hebrew Love Poems in Al-Andalusia By Shari Lowin which says â€Å"Brann similarly maintains that Jews had primary knowledge of the sacred texts of Islam† (Lowin 40) and this shows that Jews were affected very deeply from the poems to know about Islam which made them to go and read holy texts from the Islamic religion. Moreover the connection of the poetry with science by proving that holy Quran proved a lot of science statements, and that was really convincing to the Jewish to convert to Islam, because the Jewish people believe in the concrete and the logic (Gwynne 160), and when they found that Islam is logical with the earth and it’s science so they will be more attracted to convert to Islam. All that is just from a link from Arabic poetry that talks about science and how Islam in the holy Quran proved it. In the line with that, it proves that  Jews converted to Islam by their own, because they read these sacred texts by their own and without any force from anyone, and this shows how strong was the Islamic literature, it affected the mind and the soul of Jews in Muslim Spain thus makes them convert to Islam. So the source of that is the literature of Islamic poetry and traditions. The poetry in Islam was very nice, great and wonderful and Muslim’s prophet Muhammad said to have enjoyed the poetry (Scheindlin 7), which made Muslims do great efforts to add in the Islamic poetry, which makes a lot of kind of attractive ways to Islam, which made the Jews be Muslims and be satisfied of converting, and this proves that the converting Jews in Muslim Spain to Islam by their own by the poetry. Even though the Jews reacted to most creative way of the brilliant Arab culture as I will show here â€Å"according to Bargebuhr, Hispanic Jews reacted in a most creative way to the influences of the brilliant Arab culture (though without converting to Islam, as the Persians did). (Jayyusi and Marin 515) † So it appears that Jews did not convert to Islam by reading that smart Arabic poems. But in the beginning I said some of Jews converted to Islam. And the same book said that some of Jews did not use the Hebrew language as well in reading the Islamic poems. Moreover they have reacted the Arabic poems not the Islamic one, but when it appears that the Hispanic Jews reacted to the smart Arabic poems it appears not the all Jews converted to Islam, but Some of them, who reacted to the Islamic Arabic Poems. The holy Quran is in Arabic and it has its language, and most of the Arabic in Muslim Spain were influenced in the holy Quran, and how it has the secret way to attract non-Muslim people to it, that are the Holy Quran ways, But the Arabs poets as I said they influenced of that and they started to work with it to attract people to Islam. And how about some of Jews Scholars had been influenced and attracted to the Quran language, and converted to Islam, they will have the power of attracting their previous people the Jews. Therefore the possibilities of converting Jews to Islam were so high because of the many of the Converted Jews scholars to Islam, and the knowing of the Hebrew language, they will be able to know how to attract people to Islam by making good Hebrew poets, that has the attraction ways of Holy Quran. Adding knowledge to the pomes in the Muslim Spain was so great, some of the Poets added a lot of knowledge in his poems, and by clever way the poets were adding attracting language to make the Jews convert to Islam when they were reading knowledge. All that made the Jews convert to Islam by reading the Arabic poetry in Muslim Spain. But did these converted Jews really converted to Islam just by reading the poems? Why if they were converting to Islam just not to pay the (Jyzia) which is a tax that Muslims take it from non-Muslims people? It could be, and this would happen, but not all of Jews who converted to Islam just because of the Jyzia, because the one who converted should not be so poor to not pay a small amount of money as a tax. Moreover a lot of poor Jews in Muslim Spain were able to pay the Jyzia, unless if that Jew is cheap or greedy, he would do that. But another question is in the mind now, which is what kind of poems affected the Jews that range to convert to Islam? We said before that the poets were Arabs from Muslim Spain and Jews scholars too who wrote poems in both languages as well, Moreover the Holy Quran’s Influence which attracted all those to convert to Islam. But the kind of poems are the one which were describing Islam and how it is, and the one which described other religions, and making Islam the best of them. Moreover the poems which describes the Islamic architecture, and the science as well especially the one which discovered by Muslims scientists. However these poems are showing in its form, it talks about architecture or science, how would that help or motive or being a media to convert the Jews to Islam? The questions here is logic and it appears that it has no answer. But the answer is simple, the poets really care to make the readers being pleased reading the poems they wrote, that would not happen they appeared they are trying to let non-Muslims readers to get bored fast, or to leave the poems by thinking it is trying to make them Muslims, so the poets used a hidden way to let the readers not feeling that they added the thing that make them convert, so they added in a hidden way, for example when they want to describe the architecture, they will describe the Mosque in purpose to let the readers to be attracted to the Mosque (Ruggles 171-8) , and also if they want to write about science they write about the Muslims scientists or how Islam explained science in perfect way, all that just by great poems that did not seemed to be like that. As Ibrahim Ibn Sahl did after he converted (Roth 165-9). In the end of this it was a clever idea to make the Islamic poetry strong to be capable to convert people by their own, and also the traditions of Muslims i n Muslim Spain were much educated to make a lot of ways to add the Islamic  sense at the poetry to make the Jews to convert. Moreover the secret way of attracting Non-Muslims to Islam was really strong because it was within the language which is the most playable media to attract people to Islam. Especially the Jews, but how about the Christians did they also converted to Islam by poems in Muslim Spain? If they did so, what was attracting them, to be converted? But are not they were jealous of Muslims who were able to convert Jews by their own, so they did the inquisition and forced people to convert to their religion by force. Or they were scare to be attracted by Muslims and then convert to Islam. And this raises the concept of Muslims verses Christian’s tactics of conversion. And the Muslim’s cultural influence verses Christian’s state violence. Work Cited Cole, Peter. The Dream of the Poem: Hebrew Poetry from Muslim and Christian Spain, 950-1492. Princeton: Princeton University Press, 2007. Print. D, F R. Arabic Poetry and Architectural Memory in Al-Andalus. Ars Orientalis. 23 (1993): 171-178. Print. Gwynne, Rosalind W. Logic, Rhetoric and Legal Reasoning in the Quran: Gods Arguments. Hoboken: Taylor and Francis, 2014. Internet resource. Lewis, Bernard. The Jews of Islam. Princeton, N.J: Princeton University Press, 1984. Print. Lowin, Shari L. Arabic and Hebrew Love Poems in Al-Andalus. New York: Routledge, 2014. Print. Roth, Norman. Daily Life of Jews in the Middle Ages. New York: Routledge, 2005. Print. Scheindlin, Raymond P. The Gazelle: Medieval Hebrew Poems on God, Israel, and the Soul. Philadelphia: Jewish Publication Society, 1991. Print. Jayyusi, Salma K, and Manuela MariÃŒ n. The Legacy of Muslim Spain. Leiden: E.J. Brill, 1992. Print.

Cultural Differences and Communication Management

Cultural Differences and Communication Management The same person, thus, can belong to several different cultures depending on his or her birthplace; nationality; ethnicity; family status; gender; age; language; education; physical condition; sexual orientation; religion; profession; place of work and its corporate culture. Culture is the lens through which you view the world. It is central to what you see, how you make sense of what you see, and how you express yourself. http://www.1000ventures.com/ten3_operations/customized/cross-cultural_differences_china-us.html Four Cultural Dimensions Cultures both national and organizational differ along many dimensions. Four of the most important are: 1. Directness (get to the point versus imply the messages) 2. Hierarchy (follow orders versus engage in debate) 3. Consensus (dissent is accepted versus unanimity is needed) 4. Individualism (individual winners versus team effectiveness)7 http://www.1000ventures.com/ten3_operations/customized/cross-cultural_differences_china-us.html Cross-Cultural Communication Challenges Culture is often at the root of communication challenges. Exploring historical experiences and the ways in which various cultural groups have related to each other is key to opening channels for cross-cultural communication. Becoming more aware of cultural differences, as well as exploring cultural similarities, can help you communicate with others more effectively. Next time you find yourself in a confusing situation, ask yourself how culture may be shaping your own reactions, and try to see the world from the others point of view. http://www.1000ventures.com/ten3_operations/customized/cross-cultural_differences_china-us.html Cultural Differences In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude. Most people in Arab cultures share a great deal of eye contact and may regard too little as disrespectful. In English culture, a certain amount of eye contact is required, but too much makes many people uncomfortable. Most English people make eye contact at the beginning and then let their gaze drift to the side periodically to avoid staring the other person out. In South Asian and many other cultures direct eye contact is generally regarded as aggressive and rude. In some cultures and religious groups eye contact between men and women is seen as flirtatious or threatening. Men of these communities who do not make eye contact with women are not usually rude or evasive, but respectful. Different cultures also vary in the amount that it is acceptable to watch other people. Some experts call these high-look and low-look cultures. British culture is a low-look culture. Watching other people, especially strangers, is regarded as intrusive. People who are caught staring usually look away quickly and are often embarrassed. Those being watched may feel threatened and insulted. In high-look cultures, for example in southern Europe, looking or gazing at other people is perfectly acceptable; being watched is not a problem. When peoples expectations and interpretations clash, irritation and misunderstandings can arise Culture Shock Failure to identify cultural issues and take action can lead to a culture shock. In order of priority, the most often found symptoms of culture shock are3: feeling isolated anxiety and worry reduction in job performance high nervous energy helplessness. Not coping with culture shock symptoms when they appear can lead to a very negative situation. Respecting Differences and Working Together Anthropologists discovered that, when faced by interaction that we do not understand, people tend to interpret the others involved as abnormal, weird or wrong5. Awareness of cultural differences and recognizing where cultural differences are at work is the first step toward understanding each other and establishing a positive working environment. Use these differences to challenge your own assumptions about the right way of doing things and as a chance to learn new ways to solve problems. Case point   DuPont A US-based multicultural team at DuPont gained around US$45 million in new business by changing the way decorating materials are developed and marketed. The changes included new colors that team members new, from their experience within other cultures, would appeal more to their overseas customers.6 Building Trust Across Cultural Boundaries Research indicates4 that there is a strong correlation between components of trust (such as communication effectiveness, conflict management, and rapport) and productivity. Cultural differences play a key role in the creation of trust, since trust is built in different ways, and means different things in different cultures. For instance, in the U.S., trust is demonstrated performance over time. Here you can gain the trust of your colleagues by coming through and delivering on time on your commitments. In many other parts of the world, including many Arab, Asian and Latin American countries, building relationships is a pre-requisite for professional interactions. Building trust in these countries often involves lengthy discussions on non-professional topics and shared meals in restaurants. Work-related discussions start only once your counterpart has become comfortable with you as a person. Cultural differences in multicultural teams can create misunderstandings between team members before they have had a chance to establish any credibility with each other. Thus, building trust is a critical step in creation and development of such teams. As a manager of a multicultural team, you need to recognize that building trust between different people is a complex process, since each culture has its own way of building trust and its own interpretation of what trust is. Anthropologists in cross-cultural management Observing people in Sydney made me quite clear that the dominant focus of cross-cultural academics and practitioners on national cultures is problematic. People from so-many cultural background study and work in closely cooperation at universities and public and private organisations. Looking at your Indian, English, Dutch, Japanese or German colleague as representatives of fixed national cultures will not help you very much in your collaboration. The so-called essentialistic perspective has become very popular in contemporary management literature and consultancy and is highlighted by European authors, such as Hofstede (1990) and Trompenaars (1993). The work of Hofstede and Trompenaars, who have developed cultural maps of the world in which each country can be situated based on their score on different indexes, fitted perfectly in the assumption that culture is a (more or less) stable entity that can be engineered, and managed. However, recent evaluations of these essentialistic cul tural programs are not positive in regard to organizational costs and sustainability. The programs use a dramatic oversimplification of the culture concept and make no difference between espoused values and actual behaviour. Consultants of large cross-cultural consultancy firms themselves dont believe in the value of multi value models. Instead they do use their international sensitiveness and experience to train managers and employees. In our research on the number one consultancy on cross cultural business in the Netherlands showed that a larger part of the consultants were using anthropological tools and methods rather than the corporate developed multi value models. None of them however, were anthropologists. And this is surprising as international management and the training of managers in cross-cultural affairs should be of the core competences of anthropologists. However, anthropologists are not very good at selling their knowledge and skills to corporations. They are outnumbered by all other kind of professions that have taken up cross cultural consultancy. Only recently I have seen a growth of (small) anthropological consultancy firms, but there could be many more of them. The message that everything is more complex than what our cultural competitors bring is of course not a very good argument for selling your services. That could be done better by, for example, showing in a business case the costs of failures and awkward collaboration. To support managers and organisations operating in a international context, we have explored new directions in cross-cultural management by making managers aware of practices of (cross-cultural) collaboration. The interest is not so much in gaining knowledge of other (national) cultures but rather on spaces and boundary objects in which cross cultural collaboration in daily organizational life takes place. Two weeks ago I was working with a large project management firm that had asked help to manage their large diversity of workforce. The company had employees of more than 35 different national cultures working in complex projects. Instead of training the management on all these cultures we studied collaboration practices at the workfloor from a socio-material perspective which includes spatial settings, materiality and social behaviour. The French anthropologist Latour called this symmetric anthropology. We found that engineers and project employees of both the company and the clien t gathered around so-called rollerboards. These are tables that can roll and have large paper drawings of installations on them. Around the rollerboard 6 different professionals stand, hang and are bending over the drawings. In debating which objects had to be left out, changed or added, each of the 6 professionals got time to explain their view, experience, perspective. If agreed upon, different colours were used to materialize the debate and colour the drawings on spots were the debate was on. The manager was surprised as he wanted to replace the rollerboard by a computer system, which would have ruined this efficient cross-cultural collaborative practice. In this way anthropologists can deliver knowledge and advice that are not given by traditional cross-cultural consultancy firms.

The Marketing Strategies Implemented By The Airline Easyjet Marketing Essay

The Marketing Strategies Implemented By The Airline Easyjet Marketing Essay This report has been conducted in order to clarify the marketing strategies implemented by the airline easyJet in order to gain a competitive edge over its rivals in the market for low-cost aviation. We researched in depth the European budget airline industry and looked at the various strategies used by easyJet, along with its main rivals. The main findings from our study suggest that easyJet has been very successful in its approach to its marketing campaigns, as it has built and sustained a strong image over the course of its operations at the top of the airline industry. The company however, must continually seek out new strategies and ideas as the industry becomes increasingly more competitive. Introduction EasyJet was established in 1995 by Stelios Haji-loannou and operates as a no frills low-cost airline, aiming to under-cut its rivals, such as, BMI Baby, Ryanair, and FlyBe. They all operate on a similar business model to that of the highly successful USA southwest airlines. The competitive advantage of budget airlines is maintained by achieving low operating costs, increasing revenue and using new economy technologies such as the Internet to sell their product. The low-cost airline sector currently has an 8.65% share of the total airline market with easyJet attaining 3.76% (Belfast Telegraph, 2004). EasyJet achieved a profit of  £62.2m in 2004 and announced major expansions into Central/Eastern Europe in an effort to apply their winning formula to a wider proportion of the airline industry (EasyJet, Company Overview 2005). The project will consult easyJets marketing and competitive environment to ascertain the position they hold in the industry, thereby constructing an analysis of the various strategies easyJet implements to achieve a competitive edge over their rivals. EasyJets Marketing and Competitive Environment EasyJets marketing environment will involve a PEST analysis, highlighting major influences upon the low cost airline industry. The competitive environment analysis will signify as Sanderson and Luffman confirms, current strategies of competitors, the potential of new competition to enter the market, the behaviour of suppliers and buyers, and the availability of substitute products (2001, p.20). Introduced in the form of a SWOT analysis. Marketing Environment Political In 1990 the European deregulation of commercial aviation coincided with the expansion of the low cost airline industry. The low cost carriers in the industry were able to take advantage of the relaxed laws and expand their operations. Economic Mercer Management Consulting (2002) reported that the low cost airline market conforms to the criteria of three components (Figure 1). Firstly, it provides a simple product consisting of no seat reservation, free seating, and adequate in flight service. They are a genuine no frills airline with a simple product offered to the market. Webster (2004) noted easyJets ability to maintain a high degree of customer focus through a new, user friendly website with an improved booking process. Figure 1: Source Impact of Low Cost Airline Mercer Management Consultancy 2002 Secondly, it is apparent that the low cost airline market is characterised by: mergers and acquisitions; the expansion of existing low cost airlines and finally, market exits as a result of bankruptcy e.g. Debonair. Furthermore, the low cost carriers operate short haul, point to point traffic with short frequencies, pursue aggressive marketing campaigns and deal with secondary airports. EasyJet, however, has differentiated in this respect by dealing with major hub airports e.g. Gatwick. Finally, the industry operates a low cost ethos, which is maintained by lean sales, high productivity of resources, low maintenance costs and low wages. The price of oil which is currently 50% more expensive than a year ago is a cause of concern for the low cost airline industry. Chief Executive of easyJet Ray Webster said: The price of fuel remains high and volatile. In spite of this, operating margins for the period are expected to be broadly in line with last year. The problem of high oil prices may be a cause for concern for smaller carriers who are not able to maintain low cost bases. Social The low cost carriers position their product to leisure travellers and non business travellers (See Figure 2), however easyJet has differentiated by targeting the business and leisure segments. This behavioural segmentation creates a more dynamic edge in comparison to their competitors who solely focus on leisure travel. Thus, easyJet must ensure that its strategy is tailored to a wider market. Walton (2005) confirmed that easyJet was presented as a European low cost airline with a current reading of 26 million passengers in 14 key countries. It has 190 routes to 58 airports and 163 million people live within one hour of easyJets airports. Figure 2: Source Low Cost Airlines Gaining Momentum in Europe Schneiderbauer, D. Fainsilber, O. (2000) Technological Low cost carriers have the ability to maintain a high degree of customer focus through user-friendly websites with improved booking processes. These websites have the capability of charging bookings with greater ease and utilising an easy to use fare finder to obtain the cheapest fares. Selling tickets via the technological medium of websites and hence by having no travel agents, they avoid paying agency commissions. Competitive Environment Strengths EasyJets core strengths according to Morgan Stanley relate to their ability to provide a simple fare structure with good value for money and maintain low unit costs. Furthermore, they have developed a strong brand through serving the Swiss and UK market and through strong corporate culture, whilst developing a broad multi base network. Weaknesses EasyJets weaknesses have become apparent in the fiscal year of 2003, whereby crew costs rose by 68% to  £97 million which accounted for 13% of operating costs. Additionally, advertising costs also increased by 43% to  £28 million, accounting for 3.7% of total costs and crucially, easyJets airport charges had surged to 103% to a staggering  £149 million. Opportunities The BBC (2005) highlighted easyJets acknowledgement of the opportunities that can become apparent as a results of the fierce competition from Ryanair. The new demand from business customers has forced the need for the provision of certain facilities such as airport lounges for the frequent flyer; one way of looking at the practicalities of developing better services. Meeting the demands of lifestyle changes is crucial and with the ever growing new routes such as to Rome and Berlin, this will help retain some competitive edge. Threats Some of the main competitors are Ryanair, Bmibaby and FlyBe. Ryanair were initially founded in 1985 and then re-launched in 1990-91. Their aim was to offer fares 50% or lower than those offered by the big flag airlines, specifically as a low-fares, no-frills operation. Mintel (2003) reported that Ryanair generated  £190 million profit before tax. They had acquired other rivals such as KLM and Buzz, hence in the 2004 3rd quarter results they stood in first position for passenger growth, with the lowest fares and lowest costs in Europe. It was apparent that recently, they have continued to maintain their position at the top of the industry. Ryanair have responded aggressively to easyJets home markets. They have lowered their prices in the newest markets such as Knock, Cork and Shannon. They are building up pressure in Liverpool and Luton with further rises in operating flights and with the development of new competitors such as Jet2 and Monarch, easyJet are facing potentially turbulent times. EasyJets Marketing Strategies to Achieve Competitive Advantage An analysis of easyJets marketing strategies, namely; product differentiation, mergers and acquisitions, location, the website, advertising and marketing campaigns and the Airline TV documentary will now be performed to depict how easyJet gains a competitive advantage in the low cost airline industry. The consumer matrix (Bowman and Faulkner, 1997) details perceptions that customers have with regard to the product or service offered to them and the prices charged. Applying this to easyJet we can guestimate the general perception generated by the market. EasyJets flights offer the consumer value for money as the benefits gained from the transaction relative to price appear favourable in comparison to their competitors. Perceived price Hi Hi Perceived use value Lo Lo West Heterogeneous views, with regard to the demands for the service, indicate that, one service meets all demands may lead to mistakes in the competitive strategy. Within the airline segment there will be consumers who are price sensitive and thus demand the low-cost alternative. Hence, easyJet are following the customer matrix price strategy in order to attain sustainable competitive advantage (maintaining benefit whilst reducing price): Location One of easyJets successful marketing strategies implemented is the location element of the destinations to which it runs flights. In order to gain a competitive advantage over its competitors, easyJet flies to all the main business and leisure airports in Europe so that customers do not then have to then transfer a long distance to their final destination. Other firms in the industry such as Ryanair for example, although attempt to compete at a price level with easyJet, do not operate nearly as efficient a route map. Arguably such rivals can only offer the low-cost advantage through flying to more remote destinations. EasyJet operate to the highest level of efficiency at the airports themselves with rapid turnaround times and can thus fully utilise their fleet system, whilst running extra flights for passengers. EasyJet has greatly expanded its hub airports, to now having bases in all parts of the UK and more recently, integration into European airports. Advertising and Marketing Campaigns Through utilising to the full the marketing channels available, easyJet has been able to build and sustain a successful corporate image from the birth of the company 10 years ago. EasyJet advertisements can be seen everywhere, in cities all over Europe from giant billboards to public transport buses. The company has made sure that wherever there are potential customers for the airline, their presence is made known through advertising offers on flight costs, launch of new routes or merely to express why one should chose to fly with easyJet. In a highly competitive market, easyJets marketing team has had to sustain a strong advertising strategy and look to implement new marketing ideas so that they are not losing out to other airlines. In more recent years, they have taken much greater advantage of online advertising and with the increasing personal use of the Internet, this has considerably enhanced easyJets consumer reach. Although national media is an available marketing option, easyJet adopt a regionalised European approach to advertising (Dixon, 2005). Much of easyJets marketing campaigns have concentrated on making an impact at a local level and has proven to be a more personalised strategy, which has enabled them to adopt their methods of marketing to the regional customers they are addressing. Airline TV documentary series A marketing strategy implemented by easyJet which has contributed to their success, was the fly on the wall documentary series Airline broadcasted in January 1999. It was aired across the nation on prime time TV channels and was nominated for programme of the year in 2001 (BBC, 2005). Although the programme depicted easyJet in a bad light in certain instances, for example, refusal to allow passengers to board the planes, it acted as positive publicity for easyJet. EasyJet promoted themselves as a cheap and reliable airline, in a market where there were previously few competitors going for the low cost image. This clearly shows that according to Miles and Snows theory (1978), easyJet were acting as a prospector, as they were the first movers in the market place to try and unlock the low cost airline niche market. Website EasyJets website acts as a main distribution channel for e-ticketing with all flight information also accessible to customers online, thus reducing material costs. EasyJets website can be viewed in 15 languages in attempt to make their flights accessible to a wider audience. Sophisticated yield management systems have been implemented in order to maximise seat revenue which is seen as the largest area of competitive advantage (Jobber, 2004). The use of new economy technologies has improved flows of information, allowing easyJet to update prices immediately, thus maximising flight profitability. Porters theory in relation to easyJet clarifies that they are adopting a cost leadership strategy which is portrayed to customers via the cheap fares offered online. However, although technology provides advantages in terms of cost reductions for easyJet, its competitors have followed suit and have established websites of their own, offering consumers extremely competitive rates in comparison to easyJet. Consequently, easyJet needs to constantly adapt it strategies in order to retain a competitive advantage. Product Differentiation Porters theory details two basic types of competitive advantage: lower cost and differentiation (OShaughnessy, 1996). EasyJet achieves a competitive advantage by following the cost-leadership approach, transferring this low-cost advantage to the consumer in the form of low price. EasyJet have made notable attempts to make their product stand out from its low-cost airline competitors. McDaniel (2000) argues that a products differentiating feature acts as a competitive advantage and there will be no long-term survival unless it has one. Also, it is evident that easyJet is generally the trend setter for differentiation in its market. CNN reports that EasyJet has recently relaxed hand luggage restrictions which are 40% bigger than the current allowance (EasyJet, 2004). EasyJets no weight restriction for cabin baggage and flexible ticket scheme which can create earlier flight standbys highlights their ability to pursue consistent innovation for their customers. This may be an attractive prospect for business passengers and differs from other low-cost airlines, which maintain limits. Furthermore, they have implemented a 100% self check in with plans for self-handling to minimise disruption. EasyJet has also deviated from the typical pricing methods used by other airlines by implementing inclusive pricing instead of prices that exclude booking charges and taxes. This decision came after the Air Transport Users Council had highlighted consumers dislike of airlines trying to con them with low fares that do not exist, by offering a low fare up front, only to add a host of spurious taxes and charges later on in the booking process (Internet Travel News, 2005). On Thursday 1 August 2002, easyJet and Go completed a merger deal worth  £374 million. This represented a form of horizontal integration and indicated easyJets desire to increase its market share. By December 2002 easyJet had reached two further important milestones in its merger with Go by announcing a single Air Operator Certificate (AOC), and the launch of a unified sales channel. The integration costs incurred amounted to  £7.9 million, approximately  £3 million less than forecasted (EasyJet Financial report 2002/2003). According to Stelios, the deal contributed significantly to our objective to become Europes leading low-cost airline, by strengthening our position in important target markets(Financial Times, 2004). The Go acquisition was a major step away from easyJets own strategy of growing organically. By operating almost as a monopolist in the low fare airline market, the merger gave easyJet the option to raise prices and restrict supply in order to create supernormal profits. Additionally, the merging firms were able to exploit economies of scale to reduce cost. The purchase of Go has given easyJet a major presence at Stanstead, home of both Ryanair and KLMs buzz. Prior to the acquisition, their networks barely competed and they had rarely even flown out of the same airport. The following data was compiled a year after the deal completion which illustrates the success of the merger between EasyJet and Go: Airbuses willingness to support the costs of introducing the new aircraft type to the fleet far outweighed the costs of the complexity of running a dual fleet. The A319 provides a number of advantages for easyJet. It offers passengers more comfort, safety, travel quality, higher reliability and the opportunity for lower fares with its unbeatable operating economics. Additionally, the sizing of the A320 family allows easyJet to graduate up to the 180 seat A320 and even 220 seat A321, if they choose to do so in the future. Mathur and Kanyon (2001) proposed a matrix (see below) that identifies and classifies types of competitive positioning which creates differentiation. EasyJet, in terms of support differentiation, provide a differentiated service by offering many prime routes to major airports such as recent expansions at Gatwick airport (and other European airports) which shifts the focus to high yield traffic while abandoning economic and operative advantages of secondary aiports. In terms of merchandise differentiaton, easyJet provide variables such as self check in kiosks, ease of use for the websites and booking of tickets, unrestricted baggages restraints; such features of differentiation helps the consumers to make repeat purchasers with easyJet. Furthermore, easyJet use high quality Airbus A319s which provides customers with a range of benefits as listed above. The purpose of this report has been to assess how EasyJet has utilised successful marketing strategies through the various channels available, in order to establish and maintain a dominating position in the low-cost airline industry. One of the great business success stories of the past five years has been the launch of the easyJet airline company (Dixon, 2000). To facilitate our analysis of this objective, we not only researched EasyJet and its marketing campaigns adopted over the years, but also identified the main strategies used by the other leading competitors. EasyJet has constantly tried to identify itself to its consumer base as the best form of budget travel in Europe. The company recognised the demand for this form of travel and its marketing strategies have been primarily geared around providing more efficient, low-cost flights, whilst maintaining as a high a quality of service as possible. Through their clear, effective website, they have strived to make it increasingly easy for customers to deal with the company, whilst strategically positioning their advertising to be directed at the market served. Policies for expansion have been the driving force behind easyJets significant growth and have enabled them to eliminate key rivals from the industry. However, with the emergence of new, strong competitors in the industry and the increasing demand for low-cost travel, it is evident from the report that easyJet must remain innovative in its marketing and allocate sufficient resources to securing a long-term position as the market leader. Recommendations The low-cost airline industry is reaching maturity. Miles and Snows theory of the Four Business Strategies would suggest easyJet should move towards being an Analyzer from a Prospector. This therefore takes into account that easyJet needs to concentrate on maintaining its established market leadership. With regards to enhancing their market power both long and short-term, easyJet should look to move into newer mediums for advertising, primarily using television broadcasting. EasyJet need to further consider developing the levels of efficiency and motivation within their wide employee base and by fomenting such other dimensions of this business, will help maintain another key element which still, other rivals fail to recognise. Word Count: 3,195

Case Study: Murder of Ashley Smith Essay -- Scott Jones, Frederick Joh

Introduction The purpose of this paper is to discuss and analyze the practices conducted by law enforcement during the investigation of the murder of Ashley Smith. The following pages will discuss the crime scene investigation, the evidence collection, the investigative steps following the initial crime scene investigation, the interviews of witnesses and suspects, and other strategies performed by the acting case investigators. Constitutional challenges have surfaced regarding specific pieces of critical evidence and a section of this paper will analyze the admissibility of this evidence. Lastly this case’s law enforcement processes will be contrasted with textbook processes in an effort to determine the validity of the case’s outcome. The Crime Scene On 11/3/00, two truck drivers discovered the deceased body of fourteen-year-old Ashley Smith in a wooded area behind the Pizza Hut, located on Old Annapolis Rd. Local authorities were dispatched and D/CPL. Glenn Case was designated as the primary investigator on the case. Upon arrival, D/CPL. Case observed that the medical examiner had already examined the body, evidence had been collected, photographs of the crime scene had been taken both on ground and from a helicopter (aerial view), and D/CPL. Case was advised that the victim had not yet been identified. The victim’s body had what appeared to be several stab wounds to her neck and abdominal area. D/CPL Case will later be advised by medical examiners that the victim had been stabbed thirty-four times and had also been manually strangled. The victim’s body was positioned with her head facing towards the Pizza Hut parking lot. The positioning coupled with bloody drag marks on the concrete suggested that the victim had been ... ...e resulted arrest of the suspects reflects this applicably. References Bond, J. (2007). Value of DNA Evidence in Detecting Crime. Journal of Forensic Sciences, 52(1), 128-136. Moston, S., & Engelberg, T. (2011). The Effects of Evidence on the Outcome of Interviews with Criminal Suspects. Police Practice & Research, 12(6), 518 - 526. State by State Compliance. (2010). Retrieved from http://www.vegress.com/index.php/can-i-record-calls-in-my-state Swanson, C. R., Chamelin, N. C., & Territo, L. (2012). Criminal investigation. New York: McGraw-Hill Higher Education. Technical Working Group on Crime Scene Investigation (2000). Crime Scene Investigation: A Guide for Law Enforcement-Research Report (NCJ 178280). Retrieved from U.S. Department of Justice website: http://www.fbi.gov/about-us/lab/forensic-science-communications/fsc/april2000/twgcsi.pdf

British War :: essays research papers

!! YOU ARE THERE !!   Ã‚  Ã‚  Ã‚  Ã‚  The most important event in U.S. History in my opinion would be Washington’s escape from the British Army at New York. This event changed the course of U.S. History because it was the closest the movement for freedom came to being crushed.   Ã‚  Ã‚  Ã‚  Ã‚  It all started when Washington and his army were waiting for the British on Long Island. He expected the British to launch a full frontal assault. He did not look at his flanks, and was heavily dug in. This would be where the U.S. defeated the British for good, or died trying.   Ã‚  Ã‚  Ã‚  Ã‚  Unfortunately the British did not come up the front; they instead launched a small frontal attack while sending men to the flank. Washington’s army curled up, they had no place to go, and this was the end for the United States. Somehow though the British didn’t press the attack and Washington managed to slip off the island at night without the Red Coats seeing him.   Ã‚  Ã‚  Ã‚  Ã‚  I chose the battle of Long Island because it was where America was saved from the brink of disaster. If Washington had failed to get the Army off at night, or the British had pressed the attack, poof, no America. It may have not been the bloodiest, it may not have been the most exciting, but it certainly was the most important date in American History   Ã‚  Ã‚  Ã‚  Ã‚  In my opinion Samual Adams was the most important man in American history. There may be a lot of men that are better known, but they all came because of the great rabble-rouser himself. Without men like Sammy there would have been no American Revolution.   Ã‚  Ã‚  Ã‚  Ã‚  In Boston Samual Adams was one of the influential people that started the Son’s of Liberty. Without them nobody would have stolen the ballast from a British ship, or raided Fort William-Mary. If those hadn’t been stolen the British would have never marched on Lexington and Concord, and the Revolutionary war would not have happened.   Ã‚  Ã‚  Ã‚  Ã‚  Maybe he was a man of coincidence, or maybe he knew what he was doing, but however you look at it Sam Adams was a big part in America gaining its independence.

Home Confinement: An Alternative to Incarceration Essay -- Argumentati

Home Confinement: An Alternative to Incarceration      Ã‚   West Virginia state prisons have a maximum capacity of 2,154 inmates; currently they house 2,363 inmates, and more remain in City and County lockups to manage the overflow (West Virginia Blue Book). Home Confinement solves this problem. Reduction of the prison population should be reason enough to institute home confinement, but other reasons do exist. Would you like lower taxes? Home confinement costs much less than incarceration. Do you favor less crime? For certain types of criminals, home confinement has a better rehabilitation rate. Home confinement also differs from incarceration by the fact that it allows the confined person to contribute to society. For all of these reasons, minor offenders, who pose no real threat to society, should be sentenced to home confinement.      Ã‚  Ã‚  Ã‚  Ã‚   The easiest way to solve the overcrowded prison problem is, simply, not to arrest so many people. That will never happen as it cannot be justified. Another alternative, to build more prisons or add on to existing ones, will cost a great deal. Home confinement is the best solution; the offender does not take up space in prison and can hold a job or take care of familial obligation. If a prisoner is under house arrest, it seems nothing prevents him from escaping. In most cases, flight is not a viable option for the home confined. Their sentence is usually light and the re... ...se two counties realize great success with these endeavors, encouraging others to follow.       Works Cited Ball, Richard A., Huff, C. Ronald, Lilly, J. Robert. House Arrest and Correctional Policy: Doing Time at Home. California: Sage, 1988. "Good Idea, In Spades." Editorial. The Herald Dispatch 26 Sept. 1998: 6A. "Home Confinement Proves Effective in Dollars and Sense." March 1997. Available at  Ã‚     http://www.uscourts.gov/mar97ttp/homeprob.htm. McCarthy, Belinda R. Intermediate Punishments: Intensive Supervision, Home Confinement and Electronic Surveillance. New York: Criminal Justice Press, 1987. West Virginia Blue Book. Holmes, Darrel E. Ed. Charleston WV: Chapman, 1997      

Digestive System

Our digestive systems contain glands. These glands produce enzymes. Enzymes are catalysts. Catalysts make chemical reactions happen quicker and easier. Digestive enzymes help us to break down food easier. Our bodies make lots of different digestive enzymes. Each enzyme breaks down a particular food. When an enzyme has broken down one food molecule, it can then break down another molecule of the same kind. It can do this over and over again. It makes the reaction happen without being used up. In the digestive system, enzymes are produced to break down carbohydrates, proteins and fats into smaller soluble molecules from large food molecules. These spread through the tube of the small intestine and into the blood plasma (carbohydrates and proteins) or lymph (fats) and pass to the cells. The stomach makes hydrochloric acid to help the enzyme called pepsin work. Fats are difficult to digest and absorb because they are not soluble in water. To help with fat digestion the gall bladder produces bile this makes the fats smaller. This increases their surface area for enzymes to act on. In the mouth is saliva and they containing amylase produced by the salivary glands. This enzyme is used to break down starch/carbohydrates into glucose molecules. In the stomach is found Pepsin which breaks down proteins into amino acids. In the small intestine, parts of a large molecule of fat are broken down into smaller fatty acid and glycerol molecules. Below is how the different foods are digested by using enzymes: 1. Carbohydrates – Foods rich in carbohydrates include bread, potatoes, dried peas and beans, rice, pasta, fruits, and vegetables. Many of these foods contain both starch and fibre. The digestible carbohydrates such as starch and sugar are broken into simpler molecules by enzymes in the saliva, in juice produced by the pancreas, and in the lining of the small intestine. Starch is digested in two steps. First, an enzyme in the saliva and pancreatic juice breaks the starch into molecules called maltose. Then an enzyme in the lining of the small intestine splits the maltose into glucose molecules that can be absorbed into the blood. Glucose is carried through he bloodstream to the liver, where it is stored or used to provide energy for the work of the body. Sugars are digested in one step. An enzyme in the lining of the small intestine digests sucrose, also known as table sugar, into glucose and fructose, which are absorbed through the intestine into the blood. Milk contains another type of sugar, lactose, which is changed into absorbable molecules by another enzyme in the intestinal lining. 2. Protein – Foo ds such as meat, eggs, and beans consist of giant molecules of protein that must be digested by enzymes before they can be used to build and repair body tissues. An enzyme in the juice of the stomach starts the digestion of swallowed protein. Then in the small intestine, several enzymes from the pancreatic juice and the lining of the intestine complete the breakdown of huge protein molecules into small molecules called amino acids. These small molecules can be absorbed through the small intestine into the blood and then be carried to all parts of the body to build the walls and other parts of cells. 3. Fats – Fat molecules are a rich source of energy for the body. The first step in digestion of a fat such as butter is to dissolve it into the watery content of the intestine. The bile acids produced by the liver dissolve fat into tiny droplets and allow pancreatic and intestinal enzymes to break the large fat molecules into smaller ones. Some of these small molecules are fatty acids and cholesterol. The bile acids combine with the fatty acids and cholesterol and help these molecules move into the cells of the mucosa. In these cells the small molecules are formed back into large ones, most of which pass into vessels near the intestine. These small vessels carry the reformed fat to the veins of the chest, and the blood carries the fat to storage depots in different parts of the body. There are two theories on the process of chemical digestion, and they are the ‘induced fit’ and the ‘lock and key’ theory. Enzymes are specific to reactants (known as substrates). That is, enzymes only catalyze one type of reaction. Induced fit is where an enzyme almost closes around the substrate like a baseball glove around the ball. And the induced fit model says that when a substrate binds to an enzyme, the enzyme temporarily changes shape to accommodate the substrate. While the enzyme is still specific to substrates, it is not as if the substrate is a perfect fit on the active site of the enzyme. After the reaction is complete, the enzyme returns back to its original shape, ready to be reused. Lock and key is simply that the theory states that an enzymes’ active site is the exact shape of the substrate, and that the substrate neatly fits in. Also another way to look at it is that the enzyme is like a lock, and the substrate is like a key. Only specific substrate works with an enzyme, just like a specific key is required for a lock. The lock represents the active site on the enzyme, where the substrate binds. So both are substrates specific, just one model states that the enzyme moulds to fit the substrate whereas the other says that the site is already shaped around the substrate. In recent research however, the lock and key model is disputed, with the induced fit being more likely. While the induced fit model is more likely to be correct from current evidence, the lock and key model is still used because it allows a simple diagrammatic way to understand the specificity of enzymes.

How to Live a Long Life

How to live a Long look As technology and medicine create mentally over time, the life expectancy in around countries is increase. Here are a few additional right smarts of increasing the odds that youll make it to that ripe senior age of 85 and beyond. Steps 1. eat on reanimatethy. Some health professionals forget raise that eating healthy is more alpha to your be than getting regular exercise. louse up only when essential and have a well-balanced diet. Read and understand up hold the line Facts. 2.Introduce regular exercise into your life. While most people lead instead fussy lives, the benefits of exercise usually present themselves in all areas of your life. Gradually introducing exercise will lead to giganticer patterns of fitness quite than adopting a harsh workout regime each New Years. 3. Develop a sleep schedule. Its not as burning(prenominal) to get a certain modus operandi of hours of sleep so much as it is to get the same amount of sleep, at the same t ime, daytime in and day out.Sleep gives your body a chance to heal and regenerate having a stable sleeping routine will help your body head care of itself more easily. If you do not carry out no-hit sleep cycles over an extended extent of time (48+ hours) you can seriously touch on your physical and mental health. 4. Drink the great unwashed of water. This universal solvent is a most effective weapon against toxins and many opposite violators. It flushes out your system like zero else does. 5. Think first.This step implicates looking some(prenominal) ways before you cross the street, as children are taught but many adults take it for granted, and wear protective gear when necessary whether youre while riding a motorbike or skateboard, working on a construction site, or handling potentially harmful substances. While the human skull is quite thick and sturdy, severe head suffering can result from the brain organism jostled around inside the skull from an impact, potential ly resulting in permanent brain damage or even death. 6.Reduce punctuate in your life. By cutting stress or nerve-wracking things in your life you can drastically change your life expectancy. The first way is finished the direct, unhealthy effects of stress on your body in the long term. The second way stress may shorten your life expectancy is through the negative behaviors that being stressed triggers. These behaviors include comfort eating and smoking. Learn to straighten through de-stressing techniques or meditation to keep your life expectancy up where it should be.