Current issues in Public Relations Essay Example | Topics and Well Written Essays - 2750 words

veritable issues in Public Relations - Essay ExampleHowever, it is because of this reason that on that point has been concern and effort to get the hang PR efforts utilizing these methods (Yoon 2005 International Public Relations Association (IPRA) 2007). Thus, there is a for continuous and developing look on the opportunities, limitations and concerns raised regarding SEO, RSS and social discourse networks in contemporary PR practice.Major trend in information and telecommunication technologies have focused on personalizing systems for its users. According to Weber and her associates (2003) the market, pertaining to internet users, has decidedly been guest driven. SEOs are one of the obvious indications of the demand power of internet users. Queries are dependent on users immunity and SEO service providers model their products to suit the convenience of their users. In a similar manner, RSS feeds are based on demand or subscription based on user supplied parameters. In the ca se of social network communication, there are voluntary membership is ofttimes a requirements and considerable privacy clauses are implemented.On the some other hand, traditional PR initiatives have been characterized to be general in structure and composition but specifically motivated (Fall 2004). one of the major considerations has always how to get a specific message to as galore(postnominal) audiences without alienating third parties. In the case of these technologies, PR campaigns directed through these channels are considered to be more streamlined and efficient (IPRA 2007). Moreover, feedback channels allow for improving strategies and materials. However, this also creates vulnerabilities there is greater assay of critique, increased technological requirements to monitor reactions and greater necessity to develop social, political and cultural sensitivity (Fall 2004). In a similar vein, Curtin and Gaither (2008) point out that there is a need to translate how these deve lopments are changing PR audiences and communication channels. Considering the range and projected growth of these channels and internet communication in general, its importation is expected to continue to rise. One factor that has particularly supported this trend is the abundance of independent and plain-spoken source technologies that have become the foundation of personal communication systems and content requirements. This has been apparent in the communication channels to be considered in this study as well.Relevance to the Marketing Mix and StrategiesThe need to understand the significance of new PR communication channels is at the core of marketing principles or concerns. One of the common realizations is that marketing fundamentals change significantly given that SEO, RSS and social networking operate digitally and often virtually. Considering the impact to the marketing mix, alone, there are significant competencies that have to become attuned to new perspectives (Piecz ka 2002). One of the substantial realizations is that though the internet effectively eliminates traditional barriers to communication but also raised exposure, access and shelter threats. For the purpose of this study, the relevance of the topic to marketing professionals will be discussed based on how SEO, RSS and social networking. at that place is generally no variation in marketing materials developed for traditional and